Our Story

"Keepin' it casual with the allure of CA."

I created this line for my love of California. Being born and raised here, there's a certain vibe that us Californian's know. From the great weather, casual vibes, good food, diversity. I mean it's endless. Like if a perfect avocado doesn't excite you when you cut it, are you even Californian?

Behind the name..

CA.CO. (aka CasuallyAlluring.co), not just for California. But for "casuallyalluring" meaning there's a certain vibe about "CA" that is casual, yet alluring. 

It's just like regular merch?

Merch that you rep proudly. Knowing you're supporting a sustainable brand with a cause. I'm all for the comfy vibes, but I wanted quality and basic staples. I was also tired of buying "merch" that wasn't something that I'd wear. Or it wasn't aligned with my own personal values.


So, why do you like the beach so much?

My absolute favorite thing about California is the beach. "An ocean breeze puts a mind at eaze." The power and beauty the ocean has, it's instant tranquility. Just picture this. Close your eyes and imagine the warm sand on your toes, the warm sun on your skin, and the fresh cool ocean breeze...Tell me you don't feel instant peace. 

As much peace the beach and the ocean has brought me, I know it has done the same for others. It honestly really bugs me that some people treat the ocean like a garbage can. I want to help protect the ocean as much as I can. There's a reason why were are called the Blue Planet for a reason.

If you still don't agree here's a article from Global Citizen,  5 Facts that Prove Our Oceans Are Worth Protecting


Brand with a cause..

While I was looking at ways I can help, I found the Surfrider Foundation. Their mission aligns with everything I live for. 

(From the Surfrider Foundation website)

What they fight for..

  1. Plastic Pollution, reducing the impact of plastics in the marine environments that surround us.
  2. Ocean Protection, defending our oceans from challenges threatening the vitality of the ecosystem.
  3. Beach Access, working with decision-makers to ensure full and fair beach access for all to enjoy.
  4. Coastal Preservation, taking on issues that threaten our beaches and natural shorelines.
  5. Clean Water, protecting the health and sustainability of our planet's most precious resource.


I made this line for anyone who loves the California vibe and wants to support a sustainable brand to help save our beautiful oceans.

When you make a purchase with CA.CO, 5% of sales will be donated to the Surfrider Foundation.


Let's be chill, enjoy life and vibe at the beach.