As one who is all about Sustainable Fashion, we here at CA.CO are with that movement. We want to cut back on unnecessary waste as much as possible. As a bonus you're getting your order made once ordered.
We do not want to be a part of "Fast Fashion." In a society where we are used to instant gratification, and next-day shipping. We want to add value to our products rather than taking away from it.
Shopping from a sustainable brand encourages a different mindset, in turn reducing carbon emissions from delivery vans zipping across the country. We also want to respect our manufacturers worker's rights and respect environmental laws.
This approach helps minimize waste and creates an equilibrium between supply and demand. Brands should not bank on the fact that people are going to love everything they make. Brands can also better measure consumer tastes and preferences based off Pre-Orders.
Deadstock fabric and unsold inventory are weighing down the fashion industry, which is responsible for 10 percent of the world's carbon emissions. The fashion industry creates 92 million tons of waste per year.
H&M has burned 60 tons of clothes since 2013.
In 2017, Burberry burned 36.8 million worth of merchandise.
In 2018, Richemont the owner of (Cartier and Piaget) destroyed $563 million worth of watches.
"Times are changing and brands need to be focused on actual consumer preferences, opposed to prospective preference," - Columbia Business School's Cohen.